Ecology of Mind

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“… and the roots of rhythm remain…”

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(Quote borrowed from: Song: Under African Skies//http://lala.com/ztNB//Album: The Essential Paul Simon/Paul Simon)

Note to a “colleague of life”

I can always tell when you (and others) are not so busy… you talk more to the world.  Or maybe “we/they” just get something in our craw that just won’t let go until we vent.

In either case I really enjoy theses implicate/explicate-like rhythms -  people’s pulsing in and out with a certain and interesting periodicity – in the socnet spaces. Not so much the people trying to draw up business and/or to impress for the sake of impression; more the one’s who have a “purposeful gift-driven life”, conscious or not, and just have something to say that they have a deeper sense of being worth sharing and now simply saying out loud to the world and from one moment of explication to the next.

EcoMind Mirroring Instantiation_#1,249_LinkedIn Comment to Mr. Arun Das (PhD)

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This is a highly relevant comment I posted in the SARTA ( http://www.sarta.org ) LinkedIn Discussion space and the VLAB LinkedIn Discussion space today.

Apologies, if you are members of either one of these discussion groups as well as this EvoTech Discussion space in LinkedIn, please forgive the redundancy.

“The Comment on… another Theoretical Instantiation and the Synchronicity of It All.”

“Amazing and I love it!

Am I the only one who caught this synchronistic connection? (Or who cares???)

New Discussion topic presented by Mr. Arun Das (PhD) and titled:

“Neuromarketing”is the latest buzzword in marketing area. Current efforts in neuromarketing approaches are not adequate; it requires a lot more.”

(http://www.sfperformancemagazine.com/arundas/marketing/is-neuromarketing-the-ultimate-future)

… and synchronistically…

This earlier “Evolutionary Technologies” Discussion topic (only a few topic titles down from the above) and titled:

“Evolutionary Technologies… considers the idea that all technological development is being innately directed, without our conscious intent, by the design of the human brain…
http://www.linkedin.com/groups?about=&gid=2072848&trk=anet_ug_grppro

The synchrony defined: A theoretical assumption stating that cortical features and processes and architectures are being systematically and intentionally and non-consciously mirrored-projected into our technology and into our physical systems… and a week later someone puts up an article about a new brand of marketing called “Neural-Marketing”…

Check out the main Discussion area in the above link here and my blog at http://imonad.wordpress.com if you find this synchrony at all fascinating… and/or the content itself.

Thanks Arun, I will read your article and we will be talking I am sure.

Best,
Brian”

It is really very simple. Minds NEED other Minds that fit.

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Minds Needs Minds... that fit!

Minds Needs Minds... that fit!

That’s my take… the human mind wants to meet optimal other minds.

I think it is this simple. Defining “optimal” becomes interesting but let us assume it is about creating new “anythings.” The moment of insight “Ah-Ha” (…and yes, I spell it differently than the popular market and for good reason) is the most intoxicating experiential phenomena known to the human mind… So having more of these that are resonant to our innate and unique gifts and dispositions and doing so with others of complementary unique-ness is… well… a real watershed party. This is what our minds want AND need intrinsically – and are designed to create, are creating, and will continue to create for themselves.

There are few if any technologies in the world today that over time have evolved outside of this idea of mind-driven architecture, design and functionality.

I am sure I am not saying anything new but I hope I am saying it uniquely and therein reaching more “minds” in the process.

Comment_Andrea Marotti_http://andreamariotti.blogspot.com/

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Andrea,

I have been caught in your web for moment here and thought I’d extricate myself with a comment or two.  You have done so for me and it is only natural… as our areas of innately-driven interest are complementary – synergy begets natural NRG reciprocated…

*Excerpt from Andrea Marotti’s “Art of Innovation”: “Open Innovation – Corporate Venturing And Monetizing IP”

“You can stretch the life span of a product that has reached maturity by continuing to invest in R&D but it is risky and you better be as good as Apple at it.”

My Comment:

The only reason a computer platform, pc in this case, can stay away from the inevitability of future commoditization IMHO is because it is living in that unique space wherein R&D can maintain its lifespan beyond the norm.

That distinct commoditization-inhibiting commercial space is one that connects the human mind to other human minds.  This is a special zone of “doing.”

The pc lives here, as do other tech’s, hard and soft and downright ethereal.

Yes, Apple’s reinvents very well but they also just happen to have the helping hand of mind2mind commercial layer of business wherein your product can circumvent the commodity plunge if it develops and innovates in such a way as to consistently refine its relationship to consumer edge of mind-seamless-ness tech and do so through mirroring design and projections of functions and features of the human mind/brain… at feature/function introduction intervals which are at that edge of adoptive population ease and intrigue value, with functional value “demonstrates” right behind.

Okay, this is just too much fun in one morning.

Take care,

Brian

Written by JohnBrian

July 15, 2009 at 10:47 am

Right-On Rants – More proof that a certain EcoMind and this OneMind reality is, well, real.

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(This is a augmented copy of an Email I sent July 12, 2009 to a few friends and after my phone meeting with Brian Noguchi… that stirred me up. )

Thanks to my synchronistic meeting this AM with young and brilliant CEO, Brian Noguchi at www.trendessence.com I found this guy and his company:

http://www.numenta.com

And more proof my rants are right-on. 

Sample RightOn Rant: “Our Mind(s) is mirroring and projecting its design, functions, processes into our technology so that it can find “best fits” in other minds and those best or at least better “fits” give us that added synergy.  Mind-Mirrored systems of technologies will make this innately motivated effort as efficient as possible.”

Optimal Mind-to-MindTech-to-Mind connections are evolving more and more effectively and efficiently with our SocNet platforms today. We are more aggressively than ever searching for what we “think” are fuller forms of synergy. This is all possible thru optimized mirroring of the design and functions of our mind into our technology!”

Mind2MindTech2Mind: We will be, and some of us are already, uploading our SELF’s into a OneMind network.  The missing link in optimizing human synergies and therein the most effective human2human “connections” is that the representations of the individual YOUnique Self is missing as is, obviously, the agreed interpretive taxonomy of Self.  This taxonomy and our agreement with it as a start-point is, I believe,  THE bridge to the next phase of our human evolution. 

That interpretive, gift-centric Self-Taxonomy start-point is what I believe we have to offer through LeModel, LeToonz and LeCozmos.

Anyway, back to Rant-Instantiations… From this site: “Numenta is creating a new type of computing technology modeled on the structure and operation of the neocortex.”

from Mind of Clay

from Mind of Clay

See the link to support an emergent of an “Ecology-of-Mind” to a point wherein a new pardigm will come to be named.  Without a name it doesn’t exist to the larger “Most” population, right? Truth is, this new paradigm is here already, and has been operating incognito for decades… (and since homo-sapiens grew a set… of frontal lobes) nobody has stated the name out loud and at that “time” that “clicks” and naturally takes hold of most all of “us.” But a “they” will do so and that new paradgim name will be decided on soon.

I think EcoMnd is on the cloudy shortlist. OneMind is a “pop” close second. I love “K-Space” myself, but only as a future sub-culture of EcoMind.

My take, as you all know, is this idea of mind-mirroring and projection into technology which is a “determined” pattern and function motivated by our minds and for this innately driven purpose of the progressive optimization of human systems efficiency and enjoyment.

This is a basic bio-psycho-social-et al-whatever mind/brain thing folks. The brain wants more synergy to happen more often (… Hey and the human mind creates SocNet. Its ultimate purpose to gen-synergies).  Fairly simple really. More synergy creation begets better production of anything/everything… Including P&L’s.

Oh, and that same rant again…. an EcoMind conference event will be coming soon.  It has to.  Somebody is going to do it or something very akin to the idea of it. SocNet will be featured here as well as all tech that (appears to) reflect and mirror mind-design and function like… GUI’s, IT design and backbone, Org design behavioral models, psycho-bio-mimicry, mathematics used in analaytics modeling of human thought and behavior (as the same used in modeling memory and perception and sensory motor function), history and prognostics of web design, creation and evolution,  and more.

Re; Numenta, it is not so unusual to find that the gentleman that created this company uses quite a bit of my professors work/research, Karl H. Pribram, as a basis for his model.

Finally, there is a missing Technology content/ontology puzzle piece: Human “Self-Literacy” and Innate-Gift based “Self-Representation.”  So, LeToonz and LeCozmos is and will be needed soon and in parallel to socnet’s growth.

More specifically, I predict some form of human social-networking Ah-Ha Tracking and Flo-Tracking will become part of socnet platform very soon… <24 months.

Anyway, thanks for listening guys and gals.

Brian

“IT DAWNS ON US… we are almost-nearly-special; some of us are the quintessential symbols of special; many pseudo-specials out here in link-space BUT most all of US are not at all uniquely or YOUniquely special.”

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 “No longer is it something different worth pointing out. Our common continual experience is one of simple synergy.” (Heather O‘Daniel: http://bit.ly/simplysynergyODaniel)

Yes!

(* In scribbling here I found myself confronted with a certain friction as cognitive dissonance or pre-insight conundrum described as: Distinctions and parallels of “pure perception” and living ones natural gifts fully or BE-ing YOUnique.)

The amazing things within our tech space here and now, and to more fully come alive in the next 24 months or so (2011-12), will make more obvious the most amazing missing piece of the evolving tech puzzle. The fact that it is missing amongst all the pressure of what will already exist will make it more like a revolting piece of that puzzle… AND the realization of the nature of this missing piece will blow our collective minds.

It is this “No way!” missing puzzle piece which has taken up (on and off) the last 30 years of my life. It is my Purpose and is has been a real pain in the arse.

All this tech emerging around us is amazing. Really amazing. And a certain palatable fragmentation abounds in parallel and in concert to the kaleidoscope unfoldings.

So, here we are, all of us “getting connected”, and all of “US” (Borg?) writing and sharing and virtually “being” all this and/or all that, and thinking “we are the bravado today, the brave del nuevo mundo!”; “isn’t it great”; “aren’t we just the bad-ass bomb!”; or however this age-old sentiment might be stated by our hyper-connecting, tech-savvy humanity of all ages and around the world.. and on this particular and temporal day…

In the midst of our own glorious tech-connect-erupting cacophony there will come this wave of realization. IT DAWNS ON US… we are almost-nearly-special; some of us are the quintessential symbols of special; many pseudo-specials out here in link-space  BUT most all of US are not at all uniquely or YOUniquely special.

We are now and have worked hard at become Borg’s having all bought into and now proudly wearing our Special-Masks. There are very few “pure-perceptors” among us… very, very few.  And this is the realization and this is the monstrous paradigm shift coming.

The “I AM” or the truly YOUnique special-ness of an individual has been out of “order”, so to speak (I smile).

It is wrapped well in symbolic unique-mask packaging for 97% (Yep, my big WAG) of the information-interactive population which is about 24% (http://www.internetworldstats.com/stats.htm internet users) of the total global population… at the annual moment.

And yes, I am assuming that living ones gifts does necessitate some “connectivity” or interaction with the technology of the time…now or in the past.

That said I think we know that a human being can achieve pure-perception without any technology or connectivity and in fact these advances may inhibit, and make more difficult over time, ones ability to achieve pure-perception.*

Oh, and as you may know, the “Guru’s” out there are not necessarily living their innate gifts to the fullest nor live the sight of “pure-percept”, by the by. Those that “teach” such can be the worst symbolic offenders, i.e. the biggest “YOUnique Self” frauds of all.

So, for me this is the missing piece – how to define the YOUniqueness so that “I” can in fact do the natural and potent synergizing – that way of being that will not need to be something we “point out.”– as it will simply be the way we live.

The hope is that these articulated notions of Gift-living and the living natural human synergy as a habit will be experienced as we now experience breathing.  As we talk now about daily events in our lives, we will talk then, in the future, about new and provocative human synergies that unfold.  

I said 2050 in 1986 and I think the date +/- 5 years is the same today.  That is when I think this dawning will have become old hat for the masses, a habit. Maybe holoports will be in every apartment dwelling too. I suspect so.

Written by JohnBrian

July 10, 2009 at 1:00 pm

LinkedIn Answers: What, in your opinion, are the Ten Key Success Factors (KSFs) in Entrepreneurial Startups?

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My reply is constrained via 4 variables: 

1. Start-up defined as an entity made up of the “founding” body of people who have successfully begun generating revenue from an invention of their conception and sale.

2. I will focus on the entrepreneurial start-up founded by the “inventrepreneur” because they illustrate and represent the consummate entrepreneurial scenario in my book.

3. I will focus only on the start-up entrepreneur of present and the future as their operating world is unique to that of their entrepreneurial “ancestors.”

4. My answer will be KSF’s that are human asset centric, as in the start-up founding team and founder(s).

(IMHO)

I will add a phenomenological component to the KSF’s:  Synchronicity. 

Business Synchronicity’s (as life phenomena) can be seen as the component called “luck.”

For the start-up this form of luck, this “induced luck”, is an essential ingredient to success and needed in greater “quantities” than that of a mature entity. Now, I am NOT talking about “attraction” in the now popular sense of the word. The question is what makes timely occurrences of synchronicity, as induced-luck, happen and within the context of an entrepreneurial start-up.

My KSF is a bit of an Uber-KSF: that the founder and founding team MUST be made up of individuals who have a conscious, discrete and analogue/continuum awareness of their natural and innate gifts, talents and dispositions vs. those things they have learned.

This is neither an obvious attribute nor common knowledge by a long shot. If I asked most anybody walking the Stanford campus today to define for me their perception of their innate gifts and their innate limitations as inversely related to those gifts they could not.  Few can.

Here is why I believe a more highly coherent and conscious sense of Self-knowledge is THE essential ingredient which then affects the doing of all the rest including the inducement of synchronistic events and as it applies to current and future entrepreneurial start-up companies.

From today forward the most successful entrepreneurs will have an unusual awareness of their gifts and as such they will also have an uncanny awareness of their limitations.

In knowing your limitations your then know who you need around you to make up your “optimal synergistic” and success probable team. You will also experience certain synchronicity in the “finding” of, or “resonance” to, these founding team folks.

One of the main success issues Self-Gift-Knowing immediately takes care of is the choice of the singular idea to pursue.  An entrepreneur that is not the IP creator may discover the market need first and then go after the IP or an IP creator to answer the need… the same applies. The successful “start-up” choice should be based on the inherent ability of the creator/developer(s) to make it happen full cycle… which leads us back to gifts, talents, dispositions and one more attribute, the available of an almost infinite supply of human energy.

The energy (NRG) to go from concept to revenue generation is simply incredible. How much NRG you can apply to a given project is innately derived. If an entrepreneur is doing what they are “born” to do then the available NRG should be almost infinite by nature.

For me the team is HUGE.  And HUGE means the pure existence of human Synergy. Everybody talks about the experience of “synergy” in a team space but for the most part it is just talk. Real Synergy only happens when there is natural “complementarity” among the team members. Natural complementarity is founded on the “fit of gifts” and natural dissolution of any limitations as seen of the team as a whole.

One’s innate gifts are the basis of one’s innate passions that correlate to doing work that is “on-purpose”, so to speak.  If it just makes a boatload of cash it’ll kill you and in the end feel worthless. This in not a success… I assume.

Written by JohnBrian

July 9, 2009 at 2:54 pm

LinkedIn – MyAnswers: What is missing in the current Social Networking sites ??

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What is missing in the current Social Networking sites ??

 posted 22 hours ago in Business Plans, Starting Up  | Flag question as…

Allow me to rephrase if I may…

What’s missing is what’s coming.

I am august believer that all Tech – especially Human-connective-tech – is evolving-by-design and as a projection and mirroring of higher cortical neural architecture, functions and features. The reason for this I address elsewhere: http://imonad.wordpress.com/2009/09/30/proofs-instatiations-of-the-next-tsunami-the-human-evolution-revolution/

If one were to assume this mind-by-design mirroring was in fact a reality then certain predictive probabilities should become apparent, especially for tech evolving areas like socnet.

What’s missing is what’s coming, and for us believers here’s a function of the brain we know will be mirrored and projected more and more into our Social-Net space – Associate Memory.

Associative Memory is a feature/function of the human brain which we would then say is mirroring and projecting more and more of itself into this social-net space, and therefore, we should expect to see finer and finer grain associative capabilities, features and infrastructure capacities within social networking and as they are related to this very human associative content and pattern recognition capability.

Look for finer grain pattern connection-recognition and connection-pattern resonance-dissonance analogue visualized metrics concerning your personal patterns of activities, patterns of content that you allow to be auto tagged and stored within to your personal online db (Google docs is goin here) and with the same applying to all those in your net and all of everybody else.

With this “coming” Synergies will become more prevalent and will come with finer grain reasoning for the “Prescribed Synergy-filled Connection.” Of course there is always a balancing” so the opposite results will also occur and be described using reciprocal language.

With finer and finer applications of Associative Memory mirrored in socnet over time instead of that message we see stating “people you may know” we will see “people you should know because X, Y and Z.”

The next “coming” along these vectors of thought is a Profile revolution. Our socnet Profile will evolve for a bit more but soon, next 12-24 we will see an explosion shift.

We will see more unique representational features, more distinguishing personal and relationship measurement features and metrics base on commonalities, and synergies and “distances” or dissonant attribute recognition.

The Biggie: Natural SELF Representations: A distinct class of revolutionary profile features and structures is coming. Let’s call it an “Innate Self Profile” type of profile will represent a unique human being or the “Self” of that individual more accurately than ever before in history. And I don’t mean that we will be applying some or various forms of personality tests to our socnet profiles. Some will do this too but that will not last.

The advent of a “Natural Self Profile” will be all about more effectively and truthfully describing one’s YOUnique gifts and innate and natural dispositions.

It is the scariest thing in the world for an individual to actually deal with a true representation of their gifts. Most of us run away from this as the responsibilities to live our given gifts-as-Self is so daunting that it can crush us…

The day is coming though, in parallel I believe with the Eco-movement and its current multi-faceted spread, for this next generation of YOUnique representations to emerge, finally- were humankind is finally represented as more of it Self than ever before, and within (ironically) virtual socnet systems which can in fact take on this new form of human data and measurements and effectively “associate” them within the db of humanity… the result will be unheard of and innate-based human synergies.

The coming missing will shake the planet.

Links:

posted 16 hours ago | Delete my answer | Clarify my answer

“Are you an Entrepreneur or an Inventor?” Reply to Jeff Stibel

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http://bit.ly/inventrepreneur

Preface: Please forgive the legs on, and ultimate jumble of, this… and “Thank you.”

Jeff, I liked your cognitive Artefact so much I had to reply, and at length.

“History is littered with great ideas — they’re irrelevant to entrepreneurs.”

(Cough)

Entrepreneurs live a life of manifesting their own inventions… they simply invent uniquely.

I want to try and stay away from obvious semantic distinctions and dissonances if possible. To invent is to create a new “thing.” Yes? (Even “new” gets me in hot water, I know) We can also assume invention is about more than simply producing a “novel” physical “thing”, that it should include, let’s say, a new facebook app. Yes?  If that, then it is easy to migrate the meaning of invention to Henry Ford’s manifest insights concerning a new way to build vehicles (…invented by another inventor) I’ll term “the conveyed manufacturing line.”  From here we can easily consider the amazing invention of a software program that re-invents itself as it learns, and even evolves and spins off children as new inventions all by its “self.”  Now, who is the inventor? And who owns the IP of the children? And off we go…

Other people’s ideas and manifest “artefacts” (D. Bohm: http://www.david-bohm.net/) as inventions can be indeed, “non-relevant”, if not explicated and connected in some way to a synergistically inventive talent(s). Yet, those inventions of the successful entrepreneur via “specified and applied configurations of cognitive and physical energy” make their inventions relevant in that commercial domain we all must agree on here, in this thread, as being “successful”, e.g. relatively consistent increases in share price value.  These unique “configurations of energies” as a totality and over time emerge, manifest in the marketspace, and are valued in “significant” (“signs” vs. “symbols”, K.H. Pribram) monetary terms…  

The entrepreneur (can be) one that literally invents the monetized reality of an invention.

Sponges invent as well, they are what I call synthetic inventors or “synthesizers”… they connect the inventive dots of others in the world around them.  They invent a synthesized correlate pattern that is unique and is an invention. “Originators” can see and then connect non-manifest dots that did not exist in manifest physical reality, in the known physical world (marketspace) around them.  The dots are there in what Bohm coined the implicate domain, they’re just not physically represented yet.  The originator represents the dots and the pattern between them as whole and as invention.

Sure, invention without action is an unmanifest commercial reality. It is part of the implicate order of things. By its very existence it does affect processes related to other invention and the actions of other people BUT is currently impotent in the agreed-as-valued monetized reality. These “invention” insights that have been documented or built to some varying degree can lead indirectly to commercialization, but not through that “form of inventor” and at that moment in, or period of, time.

I’m that aberration. I’m an “inventrepreneur.”

(… and I thought this was a novel insight of mine, the word “inventrepreneur”, until I googled just now and found this is an emergent “person-type” in our global lexicon… it is fresh though, I think the emergent term was born in and around 2007-ish… for my brothers as social evolutionary linguists might appreciate.  It was worth writing this verbose monologue to just have that ah-ha. Thanks.)

Yes, an inventrepreneur, as was my Mother as seamlessly integrated inventor and entrepreneur, and my Father, and my grand fathers on both sides, and their “fathers” – at least 3 gens of outliers. Does DNA have anything to do with it?  But of course, and that is a whole ‘nother article.

Entrepreneur + inventor is a tough combination in the organic sense of a mixed genetic bag of natural gifts and dispositions and then the environmental configurations of energy over time to bring those gifts into the world, and then, with certain constructive synchronicities, luck and timing, the wildly and monetarily successful commercial output of that “self” into the marketplace.

For me it has been a path inclusive of 10 start-ups in 25 years – 2 went OTC public, so not the “real deal”, 2 M&A’d, 3 dissolved, 4 were me working with or under others, 4 as partner with others, and 2 of my own and solo design.

Jeff, I agree, ripping up the plan is oft times a brilliant and necessary move… and should be done when it needs to be done and not a moment later… if possible.

“Business Plans” for me have always been guide-posts… design specs for the evolution of a process with intelligent and best-guess metrics to keep us in line. I say “best guess metrics” because I am the watershed, disruptive, paradigm cracking sort… this is my lonely bailiwick, as it is for others, so the proofing of a business process(s), strategy and objectives, as applied to guiding, defining and measuring the commercial efficacy of a truly unique technology or product, is more of an algorithmic metaphor than a well defined “best practice” mirror – novelty has little history.

So, now we have a spectral “color” range of the inventrepreneur… from “evolutionists” as business folks who build better widgets within an existing widget marketplace and inventively do so for less (or who simply convince the world of such) out to the other end of the spectra and to that abberrative population of disruptive, entrepreneurial game-changers and paradigm crashers or “revolutionists” … very different DNA within a human population envelope bounded by those purely inventive types and purely operations management types. I say spectral as this in NOT a digital illustration of human type but analogue and context dependent.

Jeff, inventors invent businesses and these inventors happen to be entrepreneurs today, yesterday they were called businessmen, and before that mercantilists. The naming of things always reflects the changes and transforms inherent in the process of social evolution.  Just as the entrepreneur will be redefined as we go… as has been done with the term “inventrepreneur.  It may not stick but it is indicative of the emergence of finer grain articulations concerning the nature of our Self and our world of Self’s.

The inventor that successfully generates new businesses happens to have the naturally manifest insights and manifests innately-motivated (DNA-based) action as it applies to commercialization.  It is all causally dependent on the nature and innate “path-of-insights” (J. Brian Hennessy) of that individual(s) – and/or synergistic inventive group therein.  She-He may have his-her own patents or not. He may have patents and the commercial need to add to the IP portfolio through others… or not. Each inventrepreneur is, in affect, YOUnique and evolves finer grain articulations of that YOUnique-ness over time… as you have Jeff.

To evolve with intent is to invent one’s Self.

Different paths are produced by YOUnique beings. Entrepreneurs invent in uniquely resonant spaces… resonant to their unique gifts and dispositions. If you took the inventiveness away for entrepreneurs they would disappear as a human species. Can you imagine an entrepreneur that invents nothing?  Creates nothing?  Nothing that affects a thing, that makes that thing effectively enter the market and make money.  It is all invention of varying type, degree and pervasive affect.

The very smart inventrepreneur – the one that invents the machine and invents the machine that sells the machine – is one who is smart enough (read: aware and conscious of his-her gifts and therefore his-her innate and natural limits) to know who should take his place and when… and know that this replacement may be more than one person, depending to great degree on just how broad their gift-range is.

This would be a “wise-inventrepreneur.”

Postscript

“We may end up with razors that take two hands to hold, but Gillette proves that innovation is about change and progress, not great ideas.” 

I’ll wager that if Gillette brought to market the innovation of “…razors that take two hands to hold” for 3 years running they would be an M&A target at one third or less of their stock value starting the year they began selling these razors that took two hands to hold. Great product ideas must be part of the re-branding and re-invention and progress and change process.  The re-invention “process” itself, and at Gillette specifically, is someone’s invention at Gillette. It is made of an emergent ah-ha as vision, evolves into a design, it has specs, it involves many, many working pieces, it has tightly bound metric tolerances, and it either works or does not work, right? It is a good invention or a lousy one and needs good products (PD done internally or externally but invention all the same) to succeed… that would be one of the marketing inventors design parameters.

Protected: Letter to: Andy, Rob and Peter on the day of Dec 28th, 2008

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Written by JohnBrian

June 9, 2009 at 11:37 am

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